We lit it.It keptburning.
Every point of light is one real create on the Poured sound, now 976,100 of them. 1,936 are posts you paid for. The rest followed.
You contracted 11.08M views. We delivered 108.2M.
Eight clipping campaigns and one Creator Flood, and every one of them has now closed. The six EP campaigns took $17,500 at the $2.00 CPM you approved, which buys 8.75 million views, and returned 97,987,716: a delivered $0.179 and 11.2x the rate card, up from 10.6x on 26 August. The two booked later took $6,000 and returned 10,186,062. Across all eight the program now stands at 108,173,778 views and 8,230 posts on $23,500 of clipping spend, counting every post exactly once. With the $14,000 Creator Flood alongside it, total spend on this record is $37,500, reconciled invoice by invoice at the foot of this page. The single most important line on this page is this one: not one campaign has published a new post since August, and the program still added 7,092,430 views between 26 August and 10 October. Delivery finished; the record did not. Nothing was added to or withdrawn from the report since the 26 August edition, so every comparison here is straight growth on the same eight campaigns.
Every figure here is recomputable from the raw post-level exports, published in full at the bottom of this page. The comparison row above is against the report you were sent on 26 August, so every number in it can be checked against that document.
Eight bookings. All eight beat the rate.
Every one of the eight delivered more views than it was booked for, from 2.9x to 17.1x its own rate. Where a sound repeats it is a deliberate re-push, not a duplicate booking. Every CPM below is still a ceiling: 5,814,712 views have landed on London since it stopped posting entirely, and 11,897,328 across the five campaigns whose files we can hold the comparison against. All eight have closed, so this is the final shape of the program rather than a snapshot of one mid-flight. Open any row for its distribution, top posts and raw export.
$23,500 of clipping in. 108.2 million out.
The daily build, the posting velocity behind it, and a table you can reconcile line by line against the exports.
View growth across the program
Every campaign stacked from the day it launched, building to 101.1M by the 26 August read. The 10 October re-read adds 7.1M more on the same posts, counted in every total above rather than drawn here. Move your cursor across the chart to read any date, campaign by campaign.
Launch dates and the 26 August totals are exact. The daily shape between them is modelled on the standard clipping delivery curve, because the exports carry per-post totals rather than a daily history. Read the endpoints as fact and the slope as illustration.
Posting velocity across the program
The same twenty-six days measured in posts rather than views, stacked to 8,230 live posts across the August campaigns. The curve is flat on the right because it is finished: the last new post went up before 19 August. Hover any date to see how many each campaign had on the board and how many went up that day.
Views delivered by campaign
Each campaign against its own spend. Bar length is views, the figure on the right is cost.
Delivered CPM by campaign
Seven of the eight sit far below the $2.00 rate marked by the dashed line, and Culture Edits, booked at $3.00, sits below its own. Each bar carries its multiple against the rate that campaign was actually booked at.
Platform split
Instagram Reels carried both the volume and the reach. Post counts are exact from the exports; the view split applies each campaign’s exported IG/TikTok share to its live total.
Views, posts, likes, comments and shares are summed directly from the post-level exports. CPM is spend divided by delivered views, and the program CPM is quoted on the six campaigns that have run. The Creator Flood carries the other $14,000 and is shown on its own line, measured in creates rather than views because that is what it buys, so its figures are never added into the view column above it. Engagement is likes plus comments plus shares over views. Views, likes, comments and shares were re-read on 10 October for every post in every export, directly on TikTok and Instagram. Each post keeps the newer of that read and its export, a post that has since come down keeps its last exported count because those views were delivered, and no campaign is shown below its 26 August read. Exports date from 19, 18 or 11 August and the per-post detail inside each panel is measured on that file rather than on the 10 October total. Each panel states exactly how large its own gap is, and the difference is views arriving on posts already in the chart rather than posts missing from it.
The sound hit 976,100 creates. We claim about a third of them.
The flood went live Friday, August 7 against Poured, and the sound has added 940,100 creates since, 389,100 of them since 26 August. Most vendors would claim the whole curve. Through August we held our claim to 10 to 19% of it. With two months of the curve now behind it, we claim about a third, 30 to 36%: 282,000 to 338,000 creates, up from 55,000 to 105,000 on 26 August. At $0.04 to $0.05 per create driven it is the cheapest unit on this page, and it has only got cheaper as the sound kept climbing. The paid engagement delivered in full in August; everything since is the record moving on its own.
Total creates on the Poured sound
The whole curve, every source. The amber band is the slice we attribute to the flood, accruing day by day rather than appearing all at once.
Where the 986,890 creates on Poured come from
Both platforms together: 976,100 on TikTok and 10,790 on Reels, both read 10 October. Red is what you paid for. White is what you did not. The money bought the ignition, not the total.
Paid contribution counts posts that sit on the official audio page for each song, matched by audio ID rather than by name: 1,912 clipping posts across all eight campaigns (470 TikTok, 1,442 Reels) plus the 24 influencer posts, each counted once. Posts booked under campaigns that are not named Poured still count here whenever they used the Poured audio. On TikTok our 470 posts are 0.05% of the 976,100 creates. The TikTok sound page and all four Instagram audio pages were read again on 10 October. On that date the Poured audio page held 10,790 reels, Instagram’s own count for the audio (the page itself now rounds it to 11K), up from 9,354 on 19 August, and 1,442 of them were ours. Those two figures are not the same kind of number, so we correct for it rather than divide them: our count is everything we ever published, the page counts what was live at the moment it was read. A 60-post random sample drawn on 10 October found 41 still up, roughly 68%, and every one of the 41 sat on the official audio. So about 985 of the reels on that page are ours, near 9.1%, with 13.4% as the ceiling if nothing had ever come down. The flood range is our own estimate, not a platform-reported figure.
Our posts against the full sound count
Three things kept separate. Posts we published are in the exports and can be named one by one. Flood creates are what we attribute to the seeding on Poured, the only sound it ran against. Sound page total is what the platform reads from every source. We claim the first two and nothing beyond them.
The Poured TikTok sound page was read live on August 26. All four Reels audio pages carry their August 19 read, and the Yoko, London and 223 TikTok pages were last read August 12, so the three non-Poured rows below have not moved since those dates and should be read as floors. Posts we published are exact as of each campaign's latest export, so if anything they understate what is live now.
Ten creators. 7.21% engagement.
The paid roster on Poured: 503,209 views off 24 tracked posts, up from 409,011 on the same 24 on 26 August, with none come down. Engagement sits at 6.86%, still 1.8x the clipping blend of 3.85%. The rate eases as views keep arriving on posts whose likes have mostly settled. Every one of the 19 booked posts is now live, each named below.
The locked roster
Ten creators paid and confirmed, 6.88M combined following on the booking sheet against the 7.17M co:brand reports across the ten it is now tracking, 19 posts contracted and 19 ingested and linked below. Every live chip is the tracked post itself, taken from the export rather than a hand-kept list, so the count and the links cannot drift apart. Those two nineteens are not the same nineteen and we will not let them cancel each other out: @rainlopezzzz delivered a third post against two booked, and @fallenpapictoangel still owes one, so there is one deliverable genuinely outstanding even though the totals happen to match. @playboi.jerry2x closed out its third. A card with a dashed border is a creator the tracker is reporting who was never on the booking sheet.
Handles and every live post link through to TikTok. Creators who declined or never responded are not shown. Locked means paid and cast with the edit in production. Draft in means the edit is submitted and approved, awaiting its posting slot. Posting means part of the deliverable is live and the balance is scheduled.
The six figures above are the co:brand campaign totals, read 10 October off the campaign’s share view, and they are the numbers this section is measured on. The rows beneath them are the post list of the same 24 posts from that same view, which is what the CSV contains and what the per-creator view counts on the roster are summed from. Sum the CSV yourself and you will get 501,281 views and 25,759 likes against the card’s 503,209 and 33,262, an engagement rate of 5.38% rather than 6.86%. That is the same live-read-versus-export gap the clipping panels carry, wider here only because the sample is 24 posts rather than thousands. We report the co:brand card because it is the system of record you can log into and check.
On the counts: the booking sheet owes 19 posts across ten creators and 19 are now ingested, though not creator-for-creator: one over-delivered by one and one still owes one. The dashboard reports 24, because @joelknockedd has five posts on the Poured audio and appears nowhere on the sheet; they are counted here and flagged on the roster above rather than dropped, since dropping them would understate the work and merging them silently would overstate the roster. 24 tracked = 19 booked and live, plus those 5. @fallenpapictoangel is the one creator on the sheet with nothing ingested, which is why the outstanding count reads one rather than none even though the roster total is square. Nothing here counts a post twice.
The curve on Poured is still open.
What is working
- Poured is the record. $2,000 has now returned 15.32M views at $0.131, and the sound is at 976,100 creates and still climbing, far ahead of anything else on the EP. It added 389,100 creates since 26 August with the campaign behind it closed the whole time.
- The re-push works, and it compounds. YOKO PT.II has now returned 10.45M views on a sound that had already done 21.3M, so the pair returned 31.8M on $5,500. Its CPM fell from $0.965 at launch to $0.287, and the last stretch of that came with no new posts at all.
- Poured Pt. II leads the later book. 435 posts and 6.31M views for $2,000, a delivered $0.317 against a $2.00 rate, which is 6.3x on a sound that had already been worked twice. It closed and has since added 1,448,183 views past its export.
- Closed does not mean finished. This is the finding of the edition. Since 26 August not one of the eight campaigns published a new post, and the program still gained 7,092,430 views, measured by re-reading every exported post on TikTok and Instagram on 10 October. London alone now sits 5,814,712 above its last export. Every CPM on this page is a ceiling, and it is still falling.
- Instagram carries the reach. 94.1% of views came off Reels, and 5,960 of our 8,230 posts landed there. On the Poured audio page we were about 9.1% of the 10,790 reels when it was read on 10 October.
What to watch
- 223 is the weakest at $0.450. Still 4.4x the contracted rate, but it is the one sound that has not compounded and we would not re-push it before Poured.
- Culture Edits keeps pulling away, on fifty posts. No new posts and it still went from 3,022,040 views to 3,873,869, clearing its 1.33M target at $1.033 against the $3.00 rate it was booked at. Its 16.29% engagement is the highest on the program by a distance, nearly four times the next clipping campaign. Fifty posts are doing what hundreds do elsewhere: worth more budget rather than less.
- TikTok view share is thin. 1,872 posts returned 6.36M views, just under 6% of the program. It is still where the flood compounds, so it is worth more weight, not less.
- About three in ten posts have come down. On the 10 October re-read, 2,394 of the 7,833 exported clipping posts no longer resolved on their platform. They keep their last exported count, because those views were delivered, and nothing is counted twice. It is normal attrition for clip pages, and it is why every live total here is a floor rather than an estimate.
- The curve is still open. Poured keeps climbing with nothing paid behind it. Anything you want stacked on it goes in while it is still moving.
Where every dollar went
Eight invoices, $37,500, mapped to what appears on this page. Two names differ from the invoice and both are explained in the right-hand column, so nothing has to be taken on trust.
| Invoice | Raised | Amount | Where it appears in this report |
|---|---|---|---|
| Lil Uzi Vert — London | 31 Jul | $4,000 | Campaign 01, Maverick (Almost Forever) EP — renamed when it moved off the original sound onto Poured official audio |
| Lil Uzi Vert — YOKO | 3 Aug | $2,500 | Campaign 02, YOKO |
| Lil Uzi Vert — Poured | 5 Aug | $2,000 | Campaign 06, Poured |
| Lil Uzi Vert — Maverick “Almost Forever” EP | 5 Aug | $14,000 | The Creator Flood, not a clipping campaign — this is the creator seeding in Act 04 |
| Lil Uzi Vert — 223 | 6 Aug | $3,000 | Campaign 05, 223 |
| Lil Uzi Vert — London | 6 Aug | $3,000 | Campaign 03, London |
| Lil Uzi Vert — Yoko PT. II | 6 Aug | $3,000 | Campaign 04, YOKO PT.II |
| Lil Uzi Vert — Poured | 12 Aug | $6,000 | Split as invoiced: $2,000 to Poured Pt. II and $4,000 to Culture Edits at the $3.00 rate |
| Total$23,500 clipping and $14,000 Creator Flood | $37,500 |
The Pet Monkey invoice from 27 May is deliberately excluded: it is a different record and is not reported anywhere on this page. Every clipping CPM here is that campaign’s own invoice divided by its own delivered views, never a blended figure.
Check our work
Post-level exports for all 7,856 posts: platform, ID, views, likes, comments, shares, URL, author and sound. Nothing here is a figure you cannot recompute yourself.
Comma delimited UTF-8 with a header row. The influencer file was rebuilt 10 October from the campaign’s share view. YOKO PT.II and Culture Edits were exported 19 August, Poured and Poured Pt. II on 18 August, the other four on 11 August; now that every campaign has closed, none is being re-exported again. Per-post detail is as of each file’s own export; headline totals come from the 10 October re-read of every post in these files. The Poured TikTok sound page and the four Instagram audio pages were read 10 October.
Poured is at 976,100 creates, up 389,100 since 26 August, and still climbing with all eight campaigns closed the entire time. We can account for 1,936 of them. That is the whole argument: the delivery finished and the record kept moving, which means the ceiling was never the budget. Nothing about the terms changes: the same $2.00 CPM you already approved, the same network that produced the 8,230 posts above, the same dashboards and the same raw exports. The only question is whether anything new goes on the curve while it is still open.