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Six clipping campaigns and one Creator Flood, live since August 1. Clipping has delivered 67,296,033 views across 6,335 posts on $17,500, a blended $0.26 CPM against the $2.00 you contracted. The Creator Flood helped carry the Poured sound from 36,000 creates on Friday to 139,000 today, of which we attribute 10,000 to 20,000 to ourselves. Every number below is exported from the co:brand dashboards and downloadable as raw CSV.
Each campaign below is a separate booking against a separate sound. None of these are duplicates. Where a sound appears twice, that is a deliberate re-push on the same audio to restack the curve after the first wave flattened. Click any campaign to open its view distribution, top posts and CSV export.
Only YOKO PT.II is still running. The other five have completed their delivery. Their CPMs will keep improving anyway, because posts already live keep accumulating residual views for weeks after a campaign closes. Every CPM in this document is therefore a ceiling, not a final number.
The six campaigns rolled together. Contracted at a $2.00 CPM, delivered at $0.26. That is 7.7x the views the rate card pays for, and the campaigns booked on August 9 are three days old and still climbing.
Every campaign stacked from the day it launched, building to 67.3M today. Move your cursor across the chart to read any date, campaign by campaign.
Launch dates and today's totals are exact, taken from the dashboards and the post-level exports. The daily shape between a campaign's launch and today is modelled on the standard clipping delivery curve, because the exports carry per-post totals rather than a daily history. Read the endpoints as fact and the slope as illustration.
Every campaign against its own spend. Bar length is views, the figure on the right is what that campaign cost.
All six sit far below the $2.00 contracted rate, marked by the dashed line. Lower is better.
Where each campaign landed on efficiency. The diagonal is the $2.00 CPM you contracted, so everything above it is overdelivery.
Instagram Reels carried the volume and the views. TikTok posted well but the reach concentrated on IG.
Views, posts, likes, comments and shares are summed directly from the post-level CSV exports linked in each panel and in section 05. CPM is spend divided by delivered views. Engagement rate is likes plus comments plus shares over views.
The same eleven days measured in posts rather than views, stacked by campaign to 6,335 live posts. Hover any date to see how many posts each campaign had on the board and how many went up that day.
Post counts are exact at launch and at today. As with the view curve, the daily shape between those two points is modelled on the standard clipping rollout, because the exports carry per-post totals rather than a posting date.
The flood went live Friday, August 7 against Poured. The sound has added 103,000 creates since, and it would be easy to put that whole number on the invoice. It is not honest. A hot sound compounds on its own, and the clipping campaigns are pushing creates too. What we can stand behind is 10,000 to 20,000 creates directly attributable to the flood, which puts the cost at $0.70 to $1.40 per create we actually drove. The rest is the sound doing what a sound does once it is lit, and getting it lit early is the reason to seed while it is climbing rather than after it cools.
The whole curve, from every source. The shaded band at the top is the slice we attribute to the flood; the rest was going to happen with or without us, faster because of us.
Both platforms together, 149,600 on TikTok plus 8,700 on Reels. Paid inputs are a small share of the raw count and that is the correct read: the money bought the ignition, not the total.
Paid contribution is counted as posts in the exports that actually carry a Poured sound: 1,516 clipping posts across all six campaigns (361 on TikTok, 1,155 on Reels) plus the 4 influencer posts. Note this is not the same as the Poured campaign's 1,256 posts: 140 of those used other audio and so do not land on this sound page, while 400 posts booked under the other five campaigns did use a Poured sound and do count here. On Reels our 1,155 posts are 13.3% of all 8,700 Poured creates, a far larger share than on TikTok, because the clipper network is deeper there. The flood range is our own conservative estimate, not a platform-reported figure.
Poured is where the flood was pointed and it shows. The other three sounds are carrying creates off the clipping campaigns alone.
Same four sounds on the Reels side. Poured leads here too, at roughly a fourteenth of its TikTok volume.
Sound page create counts read live on August 11, 2026. The flood tracker reads 139,000 on Poured against a live TikTok sound page of 149,600; the tracker lags the public page, so the higher figure is the one to trust and the flood number is the conservative one.
The paid creator roster on Poured. First posts went live August 10, so the view numbers are a one day read and the smallest in this document, but the engagement rate is the highest of anything running: 16.24% against a clipping blend of 3.21%. That is the difference between a real creator's audience and a clip page's audience, and it is why this layer sits on top of the clipping rather than replacing it.
Nine creators paid and confirmed on Poured, 4.88M combined following, 20 posts contracted. Nine are live and linked below. The rest have drafts in and approved, and the whole set completes by Friday. We are sourcing one more creator to wrap the campaign and will add them to this list once they are locked.
Profile handles and every live post link through to TikTok. Creators who declined or never responded are not shown. Follower counts are as booked. Draft in means the creator has submitted their edit and it is approved, awaiting their posting slot; posting means part of their deliverable is live and the balance is scheduled.
The dashboard has ingested 4 of the 9 live posts so far, which is what the 58,644 views above reflects. The remaining five are being added to the tracker and their views are not yet counted anywhere in this document.
Post-level exports straight out of the co:brand dashboards, one file per campaign. Platform, post ID, description, views, likes, comments, shares, URL, author and sound title for all 6,339 posts. Nothing in this document is a figure you cannot recompute from these files.
Exported August 11, 2026 at 6:07 to 6:17 PM ET. Files are comma delimited UTF-8 with a header row.
YOKO PT.II is still delivering, the five closed campaigns keep earning residual views, and the flood has two to three weeks left before it plateaus. Everything in this document is verifiable from the CSVs in section 05.